We develop websites & applications the smart way.

We focus on the important things.

It's often just a few core features that define a great product. If you can identify these early on, you keep your users happy, minimise wastage and get ready for the next round of features.
We learn from your users.

They make or break a product, so understanding what they need is vital for success. Whether with advanced testing or simple regular feedback, we don't lose touch with the users.
We get involved.

We like to work with clients, instead of just following orders. We get to know your style and make our own smart decisions that save you money.

Our Services

Product design.

Successful products are designed so that they 'just work' for the end user.

We consider the user’s needs and experience when designing, building the user interface and experience around a product’s core features.
Product development.

We'll help you take your product from sketches and ideas to a fully-formed site. We use repeated 'sprints' to deliver a great product that's exactly what you want.

We work with Ruby & open-source tools like Git , Rails 3 , Sinatra , jQuery & Wordpress
Deployment & hosting.

We can support you and your product once it's complete, helping you to learn about your users and keeping everything running smoothly.

We can help you to improve your search ranking and all of our work is Google friendly.

Micro-management sucks.

Team members make their own decisions and take responsibility for their work. You won't catch us hiding behind red-tape.
We're lazy.

If we see ourselves doing something difficult, we find a way to make it easy. Automate processes, learn new skills, save time.
Fail successfully.

Sometimes a product can succeed by failing quickly and cheaply. Our early deployment and user testing let you discover when a product has no market; after weeks instead of months.

Alex Heaton
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Alex is a web developer who has specialised in Ruby web development and agile workflows for the last 2 years.
Aidan Hornsby
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An experienced designer and UX enthusiast, Aidan has a background in designing for print, desktop and mobile applications and the web.
We have a network of great freelancers whom we often work with on larger projects. If your project doesn't suit us, we'll help you find someone else.